Years ago, I challenged myself to wear all my red lipsticks and tried to cultivate a “signature red” for everyday wear. In the intervening years, much has changed. Not only has my personal style moved from the mid-20th-century to a more late-19th/early-20th-century aesthetic, but I fell out of the habit of wearing lipstick altogether when I was pregnant last year (as well as really any makeup at all). But lately, I’ve felt the pull of the bold lip once more.
And, in my exploration of early-20th-century beauty, I’ve discovered that it’s not entirely surprising. Apparently, the women’s suffrage movement used red lipstick as a symbol of women’s power in the 1910’s. So perhaps red lipstick isn’t entirely out of line with my aesthetic.
One thing that has always been out of line with my aesthetic were liquid lipsticks. I just preferred the experience of applying and reapplying lipstick from the tube, as well as the look of the tube on my vanity. But as I haven’t bought lipstick in a long while, most of my old lipsticks are either gone, or gone bad, so I had to replenish my collection. At first, I looked at some favorite bullet formulas, but when I started looking to reduce my plastic waste, I started exploring other options. And managed to stumble upon the liquid lipsticks from Beauty Bakerie.
Of course, I do not, in fact, live under a rock (and even confirmed hobbit Rachel Maksy has reviewed them), so I had heard of Beauty Bakerie, mostly through their unbelievable social media ads that show how tough their lipsticks wear. But I was intrigued by the idea of a lipstick that I wouldn’t have to faff around with, and that wouldn’t leave marks on my tea cups. So I spent my $20 plus shipping and waited.
And I’m definitely impressed. I got the shade Mon Cheri, which is a gorgeous bright true red on me. It has become my everyday red lip. I’ve been slightly tempted to try some of the other shades, but really, Mon Cheri is such a perfect red on me (if you want to see it in action, check out this video), I don’t really need to branch out. And I’m glad I can get them at Ulta because my only complaint is that the single tube of lipstick came with an amount of packaging that would make Amazon blush. So I will be strictly be buying this locally from now on.
But the formula is gorgeous (and it doesn’t have any scent, despite the sweets-themed branding). Yes, you have to prep your lips. I always apply a thick lip balm over night (Aquaphor or Base for Lips from The Library Apothecary) and then in the morning, after I’ve had tea and brushed my teeth, I apply another layer of lip balm. I let that set while I put on sunscreen, and then wipe it off with a damp washcloth for a little exfoliation, and blot dry with a towel. Thus, are my lips prepped.
It is a little fiddly to apply, but only because it stays so well. I usually apply to the center of my lips and then work it outward, using the tip of the applicator to line my lips. If I catch any mistakes in the first few seconds, I can wipe them with a careful finger, but otherwise, your mistakes will stay until you remove the lipstick. I will say, I did not experience having to go back for more dips of product while applying. I use the amount of lipstick that coats the front and back of the applicator, and it’s the perfect amount to cover my lips in a thin, even layer, that doesn’t get flaky or gummy.
Yes, it dries down, and no, you can’t put on lip balm over it if you want to preserve the transfer-proof finish, but it’s not unbearable. I think having a decent lip care routine outside of your lipstick-wearing hours helps. And it wears all day without the need for one touchup. I wear this all day at work, through several meals and many, many cups of tea, and I’ve never had scary lips (or lipstick on my chin). And the glass tube is so pretty, I can forgive it for not being a vintage-y gold bullet. Plus, the tube is glass, which is more recyclable than plastics.
So there you have it: what might be the last lipstick review I ever post (doubtful). But for now, this is the only lipstick I feel the need to wear most days.
NB: I purchased this lipstick with my own money and was not provided any incentive to review.